NENT Studios AB (“NENT”) has entered into an agreement with Mediaplanet International AB, regarding divestment of all shares in Splay One AB and Splay One Group AB (jointly referred to as “Splay”). Splay is one of the leading entertainment agencies in the Nordics and is focused on influencer marketing and branded entertainment.

Gernandt & Danielsson advises NENT with a team consisting of Partner Fredrik Palm, Counsel Pär Johansson, Senior Associate Christopher Escalante as well as Associates Mathilda Wallén and Emelie Ögren.